Specialty retail

A storefront that could carry a real catalogue

Checkout completion up 38% in the first quarter after launch.

specialty-retail.mksn.ee
A storefront that could carry a real catalogue

The result

+38%

checkout completion

The situation

A Nordic home-goods retailer had outgrown a theme. Product pages were slow, variants confused the shopper, and mobile checkout kept losing people at payment.

What we did

We rebuilt the product list first, then the templates, then checkout. Search had to find a product by the name a regular customer actually types. The new storefront is quiet on purpose. The product does the talking.

After

Support tickets about "where is my size" fell. Average order value moved with better cross-sells on the product page, not with popups.

What we shipped

  1. Custom storefront and product system

  2. Mobile-first checkout with local payments

  3. Merchant tools for seasonal drops

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