Dining
A table site that books the night, not a menu PDF
Covers booked on the site up 29% in the first season.
The result
+29%
covers booked on the site
The situation
A fire-and-wine room lived on Instagram and a PDF. The public site was a photograph. Guests who wanted a time had to send a message and wait.
What we did
We treated the site as the door after the kitchen opened. The menu sat on the page. A table could be taken without a DM. The writing is quiet. The food does the talking.
After
The inbox stopped being the reservation book. Walk-ins still happen. The night is no longer a screenshot.
What we shipped
Menu and room pages with real prices
Table booking on the site
Seasonal menu the chef can change
More work
14h
returned each week
Operations
Fourteen hours a week given back to the people who ran the close
Month-end close shortened by three working days.
2.1×
qualified enquiries
B2B manufacturing
From PDF culture to a site that takes the enquiry
Qualified enquiries 2.1 times the prior year, same ad spend.
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