HoReCa wholesale
Found for the query the chef actually types
Visits from search up 64% in six months, same catalogue.
The result
+64%
visits from search
The situation
A commercial kitchen supplier had a catalogue Google could not read. Product names were internal codes. Chefs searched for the pot, not the SKU.
What we did
We rewrote product families in the language a buyer uses, fixed the technical crawl, and built landing pages for the queries that already had demand. No ads. The pages had to rank on the words a kitchen actually types.
After
Sales started taking calls from people who had not been advertised to. The catalogue finally had an address.
What we shipped
Technical crawl and product markup
Copy in the language of the kitchen, not the warehouse
Landing pages for the queries that already convert
More work
+29%
covers booked on the site
Dining
A table site that books the night, not a menu PDF
Covers booked on the site up 29% in the first season.
14h
returned each week
Operations
Fourteen hours a week given back to the people who ran the close
Month-end close shortened by three working days.
Start a job like this
A few sentences is enough. If we can help, you get a starting price and a timeline.