Professional services
A clinic site that books, instead of decorating medicine
Online bookings took 44% of new appointments within three months.
The result
44%
new appointments booked online
The situation
A private clinic group had a pretty site and a phone queue. Visitors could not tell who they would see, what it cost, or how to take a slot without calling during lunch.
What we did
We put practitioners, treatments, and prices in the open, then connected a booking flow that respects the clinic's real calendar rules. The writing is plain. Medical trust is not built with gradients.
After
Front desk spent less time on "do you have anything Tuesday". No-shows dropped after reminder mail that actually named the visit.
What we shipped
Service and practitioner pages
Booking connected to clinic rules
Care plan for hours and seasonal pages
More work
+29%
covers booked on the site
Dining
A table site that books the night, not a menu PDF
Covers booked on the site up 29% in the first season.
14h
returned each week
Operations
Fourteen hours a week given back to the people who ran the close
Month-end close shortened by three working days.
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