Articles

Short notes from real jobs. Written so you can use them, not so we rank for a word we did not earn.

Latest note · 1 Sept 2026 · 6 min

Your website is a sales tool. Treat it like one.

If the page cannot name the offer, the price band, and the next step, it is a poster. Posters do not fill a sales pipeline.

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18 Aug 2026 · 5 min

The stack is a business decision. Here is how we choose, without a manifesto.

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4 Aug 2026 · 7 min

Not a mascot in the corner of the site. A system that moves work you already do.

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25 Aug 2026 · 6 min

If the buyer has to write to learn what it costs to start, you have already lost the serious ones.

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21 Jul 2026 · 6 min

Pretty product photos do not sell if shipping, stock, and the pay button are a rumour.

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7 Jul 2026 · 5 min

A mood board is not a job. A job has a who, a what, a when, and a number you can live with.

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A few sentences is enough. If we can help, you get a starting price and a timeline.