# An editorial site the staff could actually ship

> A draft could go live in three hours, down from two days.

**3h** draft to live



## The situation
A regional trade magazine ran on a theme with twelve plugins. Writers waited on a contractor to publish an issue. Archives were a folder of PDFs.

## What we did
We rebuilt WordPress around the issue, not the theme. Roles matched the newsroom. Preview looked like the public page. The archive became a search, not a drive.

## What we shipped
- Custom WordPress for issues and sections
- Roles so writers can publish without a developer
- Searchable issue archive

## After
The contractor is no longer the bottleneck. Editors ship when the copy is ready.

Client names stay private unless a client asks to be named.

HTML: https://mksn.ee/work/trade-journal