# A storefront that could carry a real catalogue

> Checkout completion up 38% in the first quarter after launch.

**+38%** checkout completion



## The situation
A Nordic home-goods retailer had outgrown a theme. Product pages were slow, variants confused the shopper, and mobile checkout kept losing people at payment.

## What we did
We rebuilt the product list first, then the templates, then checkout. Search had to find a product by the name a regular customer actually types. The new storefront is quiet on purpose. The product does the talking.

## What we shipped
- Custom storefront and product system
- Mobile-first checkout with local payments
- Merchant tools for seasonal drops

## After
Support tickets about "where is my size" fell. Average order value moved with better cross-sells on the product page, not with popups.

Client names stay private unless a client asks to be named.

HTML: https://mksn.ee/work/specialty-retail