# Found for the query the chef actually types

> Visits from search up 64% in six months, same catalogue.

**+64%** visits from search



## The situation
A commercial kitchen supplier had a catalogue Google could not read. Product names were internal codes. Chefs searched for the pot, not the SKU.

## What we did
We rewrote product families in the language a buyer uses, fixed the technical crawl, and built landing pages for the queries that already had demand. No ads. The pages had to rank on the words a kitchen actually types.

## What we shipped
- Technical crawl and product markup
- Copy in the language of the kitchen, not the warehouse
- Landing pages for the queries that already convert

## After
Sales started taking calls from people who had not been advertised to. The catalogue finally had an address.

Client names stay private unless a client asks to be named.

HTML: https://mksn.ee/work/kitchen-search