# A clinic site that books, instead of decorating medicine

> Online bookings took 44% of new appointments within three months.

**44%** new appointments booked online



## The situation
A private clinic group had a pretty site and a phone queue. Visitors could not tell who they would see, what it cost, or how to take a slot without calling during lunch.

## What we did
We put practitioners, treatments, and prices in the open, then connected a booking flow that respects the clinic's real calendar rules. The writing is plain. Medical trust is not built with gradients.

## What we shipped
- Service and practitioner pages
- Booking connected to clinic rules
- Care plan for hours and seasonal pages

## After
Front desk spent less time on "do you have anything Tuesday". No-shows dropped after reminder mail that actually named the visit.

Client names stay private unless a client asks to be named.

HTML: https://mksn.ee/work/clinic-group