# Articles

Short notes from real jobs. Written so you can use them, not so we rank for a word we did not earn.

- [Your website is a sales tool. Treat it like one.](https://mksn.ee/insights/website-as-sales-tool.md): If the page cannot name the offer, the price band, and the next step, it is a poster. Posters do not fill a sales pipeline.
- [Custom or WordPress: a straight answer](https://mksn.ee/insights/custom-or-wordpress.md): The stack is a business decision. Here is how we choose, without a manifesto.
- [What we mean when we say automation](https://mksn.ee/insights/what-automation-actually-does.md): Not a mascot in the corner of the site. A system that moves work you already do.
- [Put a starting price on the page. Then defend it.](https://mksn.ee/insights/starting-price-on-the-page.md): If the buyer has to write to learn what it costs to start, you have already lost the serious ones.
- [A shop is the checkout. The catalogue is furniture.](https://mksn.ee/insights/shop-is-the-checkout.md): Pretty product photos do not sell if shipping, stock, and the pay button are a rumour.
- [Send a brief we can price. Five sentences is enough.](https://mksn.ee/insights/a-brief-we-can-price.md): A mood board is not a job. A job has a who, a what, a when, and a number you can live with.

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